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To promote actions that build trust with our customers,
regulatory authorities, and the general public.
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To protect the confidential nature of each individual
customer’s business records and to not disclose information
except as permitted by law or regulation.
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To observe all laws and regulations governing their services.
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To deal honestly and fairly with clients and all concerned.
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To act with skill, care, and diligence in any transaction.
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To ensure that advertising is accurate and truthful, and free
of any device which could create an erroneous impression or
otherwise be contrary to the public interest.
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To answer all proper inquires to the best of their ability
and satisfy all reasonable complaints.
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To act in good faith. To follow good business practices, and
to represent available services and products accurately.
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To respect and support APMAA members.
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To uphold the work and interests of the
APMAA and avoid conduct which may bring discredit to the
APMAA and its members.